I have always thought that the most practical approach to Martha Stewart was to view her ideas as a starting point for creativity. I've rarely done a full-blown Martha thing, but there have been many occasions where I've seen an idea and said, "Hey, I want to do something like that!", and then made a sort of craft or recipe that is a hybrid of what Martha did and what I had the time, imagination, and supplies to. I never thought of this approach as anything marketable, but I guess that Sandra Lee did!
I read an article about her in a few-months-old issue of Gourmet yesterday. She's started a movement and a business with the label *Semi-Homemade*. From what I read, "semi-homemade" means cheating a little (ie. using a tetrapak of chicken stock instead of making your own for a soup, or buying plain curtains to embellish instead of sewing them completely from scratch), but then elevating the project at hand to something bigger and better. Haven't we all done this at one time or another? Even my grandmother would sneak a can of Cream of Mushroom into her delicious potato soup! Do we need a multimedia empire, though, to tell us that we're going something legitimate? Hmm ...